05. Sony Re-branding
October 2023

With this rebranding I made a conscious endeavour to encapsulate the serene and holistic experience associated with using Sony devices. This design evokes the pure tranquility one feels when interacting with Sony products. To achieve this, the colour palette prominently features soft greens and blues, symbolising peace and serenity.

The essence of this package lies in its simplicity. The design is intentionally minimalist, allowing the products to take centre stage, speaking for themselves. By embracing an understated approach, the design highlights the idea that their technology and innovation shine through without the need for flashy packaging.

The placement of text and objects within the design adds an element of playfulness. The composition isn’t rigidly balanced, yet it conveys a sense of equilibrium. This represents the idea that Sony’s products provide a harmonious blend of technology and artistry, where even in the absence of strict symmetry, a perfect balance is achieved.

This rebranding is a visual embodiment of the brand’s commitment to delivering high-quality experiential electronics. The peaceful colours, minimalism, and playful composition all contribute to conveying the overarching message: using Sony products is like stepping into a world of tranquility and technological excellence.